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Process Map Image
Design Process
This is the base of the creative process used to innovatively solve design problems of all shapes and sizes, from products and services to web and graphics.

New to working with design professionals, a start up enterprise or inventor?
A fresh and innovative approach to design will add value to your business and support your brand. In turn boosting profit by increasing sales instead of cutting sales prices. Our design potential is widely recognised as fundamental to British prosperity in a global market.
Ben applies a dynamic process, with a different focus for each unique project. Depicted here is a simplified linear representation, in reality design jumps back and forth along this process in a continuous cycle of innovation.

The process results in two distinct core stages. Throughout the ‘Ideas Stage’ a range of creativity techniques are used to generate innovative solutions to the primary problem or needs. The ‘Realisation Stage’ takes these solutions and refines them to meet secondary needs.

Regular project reviews maintain client involvement and keeps the project moving in the right direction. And upon completion a reflection meeting closes projects and is a useful evaluative tool for both client and designer.
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